Dear Okta,
I build marketing systems fast. This site is my cover letter, proof of work, and a working example of how I think.
Matthew Schapiro
Marketing Engineer | AI Automation, SEO/GEO & Growth Systems
I'm a marketing engineer who turns agentic tools into self-service systems—connecting content, automation, and AI in ways that actually ship.
Why I'm a Fit
I build tools that turn marketers into operators.
The shift from doing the work to directing agents is real - and I'm already building that way. I prototype agentic workflows, self-service systems, and AI co-pilots that let non-technical marketers describe a goal and see it ship.
Find the bottleneck
Identify where manual work is slowing marketing down
I start by finding the processes that shouldn't require tickets, approvals, or CMS expertise - the content updates, metadata tagging, and distribution tasks that agents can handle.
Design the agentic layer
Map how AI co-pilots should support the workflow
Before building, I define which tasks agents can own, which need human review, and how the system should fail gracefully. Most AI projects fail because nobody structured the handoffs.
Build self-service tools
Let marketers describe goals, not click through forms
I create modular, reusable systems that agents can manipulate - moving beyond rigid CMS constraints toward natural language interfaces that reduce time-to-live.
Ship scrappy prototypes
Working software, not strategy decks
I use v0, Vercel, Supabase, Claude, and custom agent workflows to move from concept to proof-of-concept fast. The goal is always to show it works at scale, not describe how it might.
How I Got Here
My path to marketing engineering
Before I was building AI agents and prototype workflows, I was building the foundation that makes marketing automation useful: search strategy, analytics, content systems, web infrastructure, and cross-functional digital operations.
2009
Early Web Builder
2014
SEO Foundation
2019
Digital Operations
2021
Full-Stack Operator
2024
SEO/GEO/AI Evolution
2026
Marketing Engineer
Early Web Builder
Websites, positioning, tracking, execution
I started as a hands-on digital builder - creating websites, shaping messaging, setting up analytics, working across SEO, paid media, conversion tracking, and practical marketing execution. Way before today's AI tools, I was operating like a one-person agency: strategy, copy, web, tracking, optimization, and iteration.
College dropout, full send - build the site, shape the message, track the work, and learn in public.
I started as a hands-on digital builder - creating websites, shaping messaging, setting up analytics, working across SEO, paid media, conversion tracking, and practical marketing execution. Way before today's AI tools, I was operating like a one-person agency: strategy, copy, web, tracking, optimization, and iteration.
College dropout, full send - build the site, shape the message, track the work, and learn in public.
How I Got Here
My path to marketing engineering
Before I was building AI agents and prototype workflows, I was building the foundation that makes marketing automation useful: search strategy, analytics, content systems, web infrastructure, and cross-functional digital operations.
2009
Early Web Builder
2014
SEO Foundation
2019
Digital Operations
2021
Full-Stack Operator
2024
SEO/GEO/AI Evolution
2026
Marketing Engineer
Early Web Builder
Websites, positioning, tracking, execution
I started as a hands-on digital builder - creating websites, shaping messaging, setting up analytics, working across SEO, paid media, conversion tracking, and practical marketing execution. Way before today's AI tools, I was operating like a one-person agency: strategy, copy, web, tracking, optimization, and iteration.
College dropout, full send - build the site, shape the message, track the work, and learn in public.
I started as a hands-on digital builder - creating websites, shaping messaging, setting up analytics, working across SEO, paid media, conversion tracking, and practical marketing execution. Way before today's AI tools, I was operating like a one-person agency: strategy, copy, web, tracking, optimization, and iteration.
College dropout, full send - build the site, shape the message, track the work, and learn in public.
The Command Center
My AI Operating Model
I don't think about agents as one-off chatbots. I think about them as an operating system.
Matthew Schapiro
Human Operator
Sets direction, provides context, assigns work, reviews quality, and turns outputs into shipped artifacts.
Project Manager Agents
PM agents act as initiative-level operators - keeping track of the goal, audience, constraints, current status, key decisions, and next best actions.
🏛️ DinkDapp Chief of Staff
Knows the full product - MVP status, coach/player/admin flows, business model, and roadmap. Routes questions to the right lens and synthesizes decisions.
claude-sonnet-4.6🏛️ Client Chief of Staff
Holds context on the engagement - client goals, fraud prevention positioning, SEO/GEO gaps, and priority growth opportunities across channels.
claude-sonnet-4.6🏛️ Magma Global Chief of Staff
Understands the operational structure - client intake, itinerary workflows, reporting needs, and how to turn requests into organized, repeatable deliverables.
claude-sonnet-4.6🏛️ Third Shot Growth Chief of Staff
Understands pickleball facility growth - local discovery, website conversion, service packaging, events, memberships, and revenue growth.
claude-sonnet-4.6Shared Core Agent Bench
A shared bench of specialist agents that help every PM agent move from project context to strategy, build direction, growth, and final polish.
🎯 Johnny 1-Shot
Home-Brewed 10x Prompt Engineer
gpt-5.5🔨 Bob the Builder
Full-Stack Web & App Developer
claude-sonnet-4.6👑 Data Queen
Analytics & Insight Translator
claude-opus-4.7🤖 AI Workflow Architect
Agent Design & Prompt Chains
claude-opus-4.7🎨 UI/UX Critic
Design & Experience Review
claude-sonnet-4.6✍️ Editor-in-Chief
Copy, Tone & Polish
claude-sonnet-4.6🧭 Product Visionary
Product & Positioning Lead
claude-sonnet-4.6📣 Marketing Strategist
Audience, Campaigns & Growth
claude-sonnet-4.6🔎 SEO/GEO Guru
Search & AI Discoverability
claude-sonnet-4.6✅ Product Polisher
QA, Edge Cases & Final Review
claude-sonnet-4.6Project-Specific Specialist Agents
DinkDapp Specialist Agents
Specialist agents built specifically for DinkDapp. Focused on the player experience, coach operations, platform trust, and marketplace health.
DinkDapp Player Persona
Reviews decisions through the eye of a 3.5–4.5 recreational player deciding whether to pay for video review
claude-sonnet-4.6DinkDapp Coach Persona
Reviews decisions through the eye of a 4.5+ coach deciding whether DinkDapp feels worth their time and respectful of their expertise
claude-sonnet-4.6DinkDapp Referee
Handles platform conduct - uploaded video safety, coach/user boundaries, disputes, refunds, content deletion, and trust policy
claude-sonnet-4.6DinkDapp Coach Ops
Manages coach supply, onboarding, qualification, payouts, retention, and marketplace fairness
claude-sonnet-4.6From Prompt to Product
Products, tools, and experiments
A snapshot of what I've built or am actively building with AI-assisted workflows.
DinkDapp
Pickleball / Coaching / Marketplace
A video review platform where players upload gameplay and receive AI-assisted feedback from real coaches.
View projectPickleball Drill Partner
Pickleball community / local matching
A tool to help pickleball players find drill partners and training opportunities in their area.
View projectPromptPipeline.ai
AI workflow / Prompt management
A prompt organization and optimization system for repeatable AI workflows and context management.
View projectClient Digital Growth Plan
Consulting / B2B marketing strategy
A polished microsite presenting SEO, GEO, paid media, analytics, and website optimization recommendations for a B2B client.
PrivateConsulting Hours Tracker
Internal operations / client transparency
A lightweight tracking site for logging consulting work, showing project visibility, and aligning hours with deliverables.
PrivateThird Shot Growth
SEO / agency lead-gen
A lead-generation site for pickleball facility marketing services, focused on local SEO, GEO, and revenue-driving facility growth.
View projectMagma Global Ops Tools
Internal operations / travel project management
A suite of tools for turning messy client inquiries, destination details, and team workflows into structured operational outputs.
PrivatePickleball Scrambler
Pickleball utility / SEO tool
A simple tool for creating pickleball scramble formats — a useful product and an SEO entry point into the DinkDapp ecosystem.
View projectDailyTracker.ai
Personal productivity / AI operating system
A personal dashboard for tracking responsibilities, health, job search activity, projects, and daily priorities.
View projectYOUR MOVE
This is how I think.
This is how I build.
This site is proof-of-work: a custom artifact showing how I approach marketing engineering, how I think about agentic systems, and what I'd bring to Okta.
Ask About Me
openai/gpt-4o-mini
Ask About Me
openai/gpt-4o-mini